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While commonly employed as synonyms , SEO and search engine marketing are separate fields . search engine optimization concentrates on improving your website's visibility in natural search platform listings . This involves adjusting content , website aspects , and acquiring authoritative backlinks . In contrast , search engine marketing is a broader my response term that encompasses all advertising initiatives on search platforms , generally involving sponsored campaigns like paid search. Simply put, search engine optimization is organic long-term process, while search engine marketing is a paid quick tactic.
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- Review their approach to search engine optimization .
- Check a certifications .
- Request detailed feedback on results.
- Understand their pricing structure .
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